Chief Marketing Officer

Summary of research paper by Frank Germann, Peter Ebbes, and Rajdeep Grewal (2015), The Chief Marketing Officer Matters!, Journal of Marketing, 79(3), 1-22

How To Hire an Interim CMO You work hard for your business. Naturally, you want it to thrive. It may be tempting to try to handle everything yourself so that you maintain control, but this can be a…

15 Ways To Onboard New Hires Efficiently (Even During Busy Times)

Create A Complete Feedback Loop

One of the rather easy ways to evaluate and improve onboarding, be it in a high- or low-stress environment, is having a complete feedback loop with all stakeholders. This would allow for feedback from all levels, including the new employee. This kind of dynamic feedback allows for quick tactical pivots to improve the onboarding quickly and effectively. – Kamyar Shah, World Consulting Group

by Kamyar Shah – Interim COO

Stick To The Facts

Polite and factual statements are virtually always the best way of approaching most conversations, even the difficult ones. In this particular instance, it is just as important what is being said as how it is said—conveying that a relationship may not be as productive and effective while encouraging them to find alternatives would be the optimal approach. – Kamyar Shah, World Consulting Group

By Kamyar Shah – Interim CMO

Keep Family Issues Out Of The Business

Though there are many different ways that may help avoid family pitfalls, one of the safest ways is a clean-cut separation of family and business. Creating a formal separation in which personal and family issues do not carry any merit when it comes to business-related matters will have the best chance for long-term success. Alternatives are more susceptible to occasional and repeated failures. – Kamyar Shah, World Consulting Group

Check out my Part-time COO and/or Part-time CMO services

Overwhelmed? 15 Ways To Set Better Boundaries For Work And Life

Enforce The Consequences Of Your Boundaries

Boundaries are less about explicit expression than actions. For boundaries to be of any impact, there have to be consequences that are obvious enough. Those actions and consequences can be as simple as making sure the other side notices that they have been ignored on purpose, or as complex as explicitly and publicly emphasizing that they have been ignored for a specific reason. – Kamyar Shah, World Consulting Group

Check out my Business Consulting and/or Management Consulting services.

Operate With Consistent Integrity

Though communication is the obvious answer, there is more to it. Communication at its face is great; however, in order to have the proper impact on stakeholders, those communications have to be above board. That usually translates into being accepted as a person of consistent integrity that will report objectively at all times. Without that perception, communication is not effective. – Kamyar Shah, World Consulting Group

By Kamyar Shah – Chief Operating Officer

Financing Your First Business? 16 Expert-Recommended Funding Tips

Seek To Self-Fund First

Though there are many tools and platforms that make fundraising more accessible, there is still a lot to be said about self-funding. A self-funded company tends to signal several positive attributes that are highly desirable, including self-discipline. Though this may not apply to all business environments, it should be the first option to be considered. – Kamyar Shah, World Consulting Group

By Kamyar Shah – Chief Marketing Officer

12 Up-To-Date Lead Generation Tips For The Modern Salesperson

Look In ‘Little Ponds’

The simplest way to exponentially grow inbound leads in later stages of a business is to adopt the “big fish, little pond” methodology. Secondary venues, or “little ponds,” that are unlikely to be overcrowded by others will allow the business to be the “big fish.” This approach, however, requires an immense amount of creativity and experimentation to find the proper and converting “little ponds.” – Kamyar Shah, World Consulting Group

By Kamyar Shah – Read more about Management Consulting & Operations Management

Job Seekers: 13 Important Things To Look For In Your Ideal Recruiter

What They Do With The Information You Provide Them

Much like any other service provider, recruiters depend a great deal on information to provide the best possible result. Hence, it is important to be proactive and provide them with a complete background as well as a “narrative” of what you are trying to accomplish. The more details and guidance one provides, the more likely that the recruiting efforts will result in the desired outcome. – Kamyar Shah, World Consulting Group

By Kamyar Shah – Remote COO

Is Your Company Growing Too Fast? 14 Red Flags To Watch For

You’re Putting Out Daily Fires

Rapid growth entails change, which tends to create friction. That sort of friction tends to manifest in a wide range of symptoms such as quality control issues, customer dissatisfaction as well as internal conflicts. Those symptoms are just that—symptoms. The underlying causes are virtually always within growth and scaling projects that were not planned or not executed properly. – Kamyar Shah, World Consulting Group

By Kamyar Shah – Remote CMO

15 Culture-Building Tips For An All-Remote Team

Encourage Cross-Collaboration

As someone that has worked 16-plus years remotely, the single most important cultural tool is cross-collaboration. Remote teams that integrate cross-collaboration among team members tend to create deeper and more personal relationships. It ultimately tends to translate into deeper personal bonds that not only help maintain but also evolve the organizational culture. – Kamyar Shah, World Consulting Group

By Kamyar Shah – Business Consultant

Latest Images